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MARKETING
Major Project
The Golden Bird is a consultancy that connects global luxury brands with India’s artisan heritage through culturally fluent strategies.
Calvin Klein: The Pop-Up Experience
An immersive Calvin Klein pop-up gallery that fuses minimalist denim installations with interactive digital mirrors and signature fragrance bars to showcase the brand’s clean lines and modern aesthetic.
Dissertation on Indian Artisans
A research dissertation examining how global luxury brands engage and represent Indian artisans—combining 2 expert interviews, a 106-respondent consumer survey, and literature review to propose fair, culturally attuned partnership frameworks.
Innovation in Fashion: Jacquemeus
An experiential pop-up marrying gastronomy and the Lipstick Effect to forge multi-sensory, affordable-luxury fashion moments.
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